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TikTok Marketing 101
When pop sentiment Taylor Swift premiered her single “Me” in April 2019, the song went viral instantly. It includes Brenden Urie from stress! At the disco and the music, the film is among them dancing and singing in a kaleidoscope of light colors. Shortly after the launch, Swift’s TikTok accounts posted a clip to the film using the hashtag, #AnotherLikeMe, and it’s a lyric in the song. “Show us the best recreation of the dance, use MEdancechallenge, and we’ll find our favorites,” the accounts posted.
A week later, #AnotherLikeMe had gained over 3 million views. Additionally, #Medancechallenge had gained over 500,000 views on TikTok. It ended up being a promotional triumph for Swift.
If you’re still unsure why and how to take this humorous and irreverent step, here are our top four TikTok promotion tips.
1) Hashtag challenge
In 2018, hot late-night TV host Jimmy Fallon challenged The Tonight Show audiences to post videos of them rolling on the floor, for example, individual tumbleweeds to Western songs on TikTok from # tumbleweedchallenge. In 2019, over 8,000 #tumbleweedchallenge videos were shared on TikTok. The response had him follow up with a second TikTok challenge, asking his audience to share clips of those mustaches drawn on their face with permanent marker.
The challenge would be a big part of the charm and success of TikTok. At any time, consumers are getting into a lot of challenges. The notion of #HashtagChallenge involves users taking a concept, whether it’s humorous, weird or they need a giveaway, and repeating it using their movies. Brands are using wrestling in exactly the same way Taylor Swift failed by tough TikTok users to create movies inspired by the brand’s authentic video.
2) Creative and viral articles
In April 2019, German soccer team Bayern Munich set up an official TikTok profile planning to reach young potential lovers. Even though a football team seems like an unlikely match for a program that is spreading virally, 15-second films of teenagers performing original and humorous articles, the inclination of football players to observe their intentions while dancing on the area made it an ideal game.
Bayern Munich’s TikTok content plan, managed at the club’s headquarters in Germany, involves the social media group posting a few clips of players strutting around every week. Since the team started their profile, they have attracted nearly 80,000 lovers, and their first 11 posts have seen over 4 million views.
In 2018, in the United States alone, more than 26 million active consumers invested an average of 46 minutes every day on TikTok. However, with the program still in its baby shoes, there is a real chance for entrepreneurs to expand the achievements and vulnerability of their makers, as it is not yet as bloated as platforms like Instagram and Snapchat. Spontaneous and viral articles can therefore take you much further, where there is less competition for consumer interest. It’s also more economical to expand your promotion on TikTok if you want to venture into ads. Most manufacturers using the program started small, with this form of natural content to check the waters.
With the program offering users the unlimited ability to get creative, it works especially well for makers who sell innovative content and support. After GlobalWebIndex out of 10 TikTok consumers share the songs they enjoy on social media, and 53% primarily share song videos. This is precisely why artists such as Swift were one of the very first to seize the opportunity that TikTok presented.
3) Takeover announcements
The use of ads on TikTok is still relatively new and only started in January 2019. When it’s going to cost you money, it’s also a surefire approach to getting attention for your brand, especially when it’s going to cost you money. it is done correctly. There are many tactics for using advertisements on TikTok, as well as the program, which provides effective measurement metrics such as clicks, impressions, and unique reach to verify the achievement of your advertisements.
Takeover ads can be purchased for a new landing page or hashtag barrier. In addition, TikTok offers class-exclusive promotions every day. This means that only one brand can support one class each day. Brand takeover ads can be in the form of stills, movies, or even GIFs.
4) Hashtag Brand Ads
If you’re worried about your hashtag challenge taking off because you need it, you can even buy a hashtag challenge ad on TikTok. The very first brand to do so was fashion label Guess with the whole #InMyDenim challenge. Every user who started the TikTok program has been dragged into the fight, which examines the startup using famous and influential content creators like @ourfire (2.3 million followers) and also @madison_willow (+983,000 followers) . The #InMyDenim challenge got over 36 million views.
Sponsored hashtag challenges are set in the form of a banner ad on the webpage, which will direct users to a challenge page that includes instructions for your challenge as well as existing content using that hashtag. It will cost you some money, while the natural hashtag challenges won’t, but may be worth your time.
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