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Discover How Quickly You Can Create and Accomplish Business and Life Goals
“Most people fail because they don’t understand what they are trying to do.” Lou Holtz
I recently came across the quote above from Lou Holtz, and it has become one of my favorites. For me, this speaks to the need to know the end game – the objective – and the plan of action to achieve the objective.
Have you heard of Lou Holtz? If you’re a sports fan, you probably know him as a broadcaster for ESPN or as a former head coach for Notre Dame and other football teams. In the 80s and 90s, Lou led Notre Dame to many great victories.
Lou knows a lot about the value of goals! As a young man in 1966, he became an assistant coach for the University of North Carolina football team. He thought it would be a long-term position, so he and his wife spent nearly all of their savings on a down payment for a house. Soon after, he learned that the team’s head coach had resigned, and with this resignation, Lou’s job also ended.
With a new home loan, his wife eight months pregnant with their third child, no savings and no apparent income, Lou was very discouraged. To cheer him up, his wife gave him the book “Magic of Thinking Big” by David Schwartz. Reading it, he was not only encouraged, but excited! He started thinking about all the things he wanted to do in his life and came up with a list of 107 goals. With his newly discovered upbeat attitude, Lou landed another college football coaching job, and another, and another, and along the way he also accomplished 102 of the original 107-goal list.
It’s an inspiring story isn’t it? As Lou stated more recently, there were many other goals along the way besides the original 107, but if he hadn’t taken the time to identify his goals and the means to achieve them, only a fraction of them would probably have been realized.
How do you measure up in the area of goal setting? Take time to reflect on what you’ve accomplished, then think about what you want to do in the next 3, 6, and 12 months.
Many of you reading this are entrepreneurs or want to be, so I encourage you to look at the business/career field first.
- What are your income goals for the year?
- What are your number goals? Do you want an increase in margin per sale, number of sales, number of new products or number of customers?
- What do you want to see happen? Do you want to enter a new market, reinvent an older product or create a new one, or work fewer hours for the same income?
- What habit or system do you need to develop to increase your productivity?
- Do you need to learn a new skill to become self-employed or to take it to the next level, if you already have your own business?
Keep asking yourself questions like, what if I tried this, how do I get to this point, who do I know who can help me, where can I find more information, etc., for get a list of ideas. Once you’ve brainstormed some goal ideas, choose the top 3-5 and “flesh them out.” Define them and describe them clearly.
Include a ‘what’and one ‘when’for each goal. What do you want to accomplish concretely and by when? If you can’t articulate that clearly, go back and rework the goal until you can.
Once the goal is written down, look at how to achieve the goal. This will be your action plan.
An important question to ask yourself is ‘Why’you want the goal. Understand the ‘Why’adds emotion to the goal and increases the likelihood that you will achieve it. Ask yourself questions like these:
- Why do you want to be in business?
- How will your life change?
- When you create X (your goal), what will be different?
This process can be used for all areas of your life. Embark on new business goals. If you’re really brave, do like Lou Holtz and make a long list of everything you want to accomplish in the rest of your life.
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