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Article Writing – 7 Steps To Get You Started
I wrote this article because good quality content has become more and more important on the Internet and I pass on my own experiences. This article won’t turn you into an author overnight, but it’s meant to show how you can start writing an article.
Why is content so important?
If you’ve been on the internet in the last few months/years, you’ll have seen the phrase “content is king”. This refers to the fact that major search engines frequently change their algorithms, which means that new factors become more important in order to rank high in these search engines.
Over the years, there have been all kinds of factors such as exact match domains, page rank, backlinks, social bookmarks, and more.
In all of this, one of the most important factors remains good quality content and this will become more important. This was reiterated by Google’s Matt Cutts in a recent video where he was asked about backlinks and content. He was careful to say that backlinking will remain very important for the next few years BUT good quality content will be even more important.
Here are the steps I use to write an article:
1. Select a topic you like or know
It may seem obvious, but if you’re looking to build a site that will last for years, as you’ll be writing content, it’ll be easier to keep that momentum going if you have the passion.
2. Pick a topic that changes frequently
It’s easier to keep writing new content if there are a lot of changes. A good example is Internet marketing, where it can be difficult to keep up with changes.
Another good example for me is sport, which I follow every day. One sport in particular that I really enjoy is association football, where there is so much going on on a daily basis. There was an incident recently in English football where I read a very good article in the press. In fact, I was so impressed with the article that I did some research and wrote to the correspondent who kindly responded and complimented me on my article.
It gave me an idea, where I could create a football website, write a monthly newsletter and invite readers to comment. If you listen to the radio, you will always find people who are passionate about their clubs and their players and want to express their views.
Bingo-I build a football website, write news articles, invite readers to comment and monetize the site. What better way to make money than doing something I love.
3. Write about what you learned
Most of what I learned about internet marketing is self taught.
For example, a year ago, I knew nothing about video marketing even though I knew it was very important.
I started learning by researching and watching FREE trainings on the internet, after which I now make videos in different formats.
It made me think that I should write an article on the subject and make a video. At first, I was reluctant, as you may be, because I thought: “Other people know a lot more than I do”.
That’s true, but the experts won’t necessarily tell you the basics.
Fortunately, there is so much information available on the internet. Be careful, you cannot copy the work of others but you can look for ideas.
For example, if you are interested in dog training, type it into any of the search engines and you will be flooded with ideas. Search forums, article directories, Wikipedia, Google news, etc.
I’m a big fan of the Amazon Kindle and you can find plenty of free ebooks that will give you ideas.
5. Divide the topic into chapters
It will make it easier, remember the quote: “The journey of a thousand miles begins with the first step”
For example, if you are writing an article on search engine optimization, you might have the following chapters:
2. What is SEO?
3. What are the benefits of SEO?
4. How to use SEO
Its very important. You’re not writing an article for the national press, so it’s a less formal style. Don’t worry too much at this stage of perfect grammar, just put the ideas down on paper.
Although people are ready to read a long book, their attention spans decrease on the Internet. Break the article into short sentences and short paragraphs.
Tell the reader about your own experiences – you may think it’s not important, but it is. You show that you are human and they sense that “you are one of them”.
Use quotes. I just went to search engines and found this quote from Robert Benchley:
“It took me fifteen years to discover that I had no talent for writing, but I couldn’t give it up because at that time I was too famous”.
7. Leave the item overnight
Once you’ve written the article, leave it overnight because it will look different tomorrow and you might want to change it.
Also, you may have other ideas. I admit that I woke up in the middle of the night and wrote down some ideas on a notepad. How sad?
I hope you found this useful in helping you write articles.
Normally the article should only be 400-500 words, but this one is over 800 words and I wrote it in just under an hour.
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